Beyond the Bio Page: How Law Firms Are Using Photography for Recruiting, Culture, and Marketing 

Beyond the Bio Page: How Law Firms Are Using Photography for Recruiting, Culture, and Marketing 

Headshots have been a staple of law firm websites for years. Clean, professional, consistent — they help build trust and credibility with clients. But today’s marketing and business development teams are realizing something bigger. 

Photography isn’t just about the bio page anymore. It’s a powerful way to tell your firm’s story, show off your culture, and support recruiting efforts in a more human, authentic way. 

At Gittings Global, we’ve spent years working alongside some of the most respected law firms in the world. And we’ve noticed a clear shift: smart firms are rethinking how they use photography to connect with people. Here’s what that looks like in practice. 

1. Recruiting: Helping Candidates Picture Themselves There 

It’s one thing to tell prospective hires you’ve got a great culture. It’s another to show it. That’s why more firms are moving beyond headshots to capture what we call “business life” images. 

These are the candid moments — people collaborating, walking through the office, meeting with clients — that help bring your workplace to life. They make it easier for candidates to imagine themselves as part of your team. 

It’s not just about looking polished. It’s about looking real, relatable, and human. 

2. Marketing: Creating Consistency Everywhere Your People Show Up 

Law firms have long been focused on keeping their websites visually consistent. But headshots show up far beyond the firm’s homepage. LinkedIn profiles, press releases, speaking engagements — these images are everywhere. 

That’s why leading firms are taking a more thoughtful approach. They’re creating strategies that include multiple crops and formats, tailored for every platform. And they’re working with partners like Gittings Global to deliver ready-to-use, fully retouched images. 

No more scrambling to resize or re-crop. Just consistent, professional images wherever your people appear. 

3. Culture: Bringing Your Story to Life 

Photography isn’t just for the outside world. More firms are realizing it’s a tool for internal engagement too. Group portraits, event photos, even behind-the-scenes snapshots help capture the spirit of your people and your firm. 

Whether it’s highlighting a diverse leadership team or celebrating firm milestones, these images help tell a richer story about who you are and what you value. That story strengthens your brand, supports recruiting, and fosters pride within your team. 

Why This Matters More Than Ever 

The legal industry is changing fast. Firms are merging, expanding, hiring remotely, and evolving their brands to stay competitive. Visual consistency and cultural storytelling are no longer just nice to have. They’re essentials. 

By looking beyond the bio page, law firm leaders can strengthen their brands, attract top talent, and build deeper connections with both clients and employees. 

At Gittings Global, we love helping firms bring these stories to life. If you’re ready to rethink how your firm uses photography, we’re always happy to share what we’ve learned.