By the time a general counsel or procurement team sits down across the table from a firm, they’ve usually already formed an opinion. Not a final one — the pitch still matters — but a working impression built well before anyone walked into the room. Firms tend to focus their preparation on what happens during […]
When a general counsel or procurement team is evaluating outside counsel, the credentials are rarely the deciding factor. By the time a firm makes the shortlist, the experience is assumed. The billing rates are negotiated. What happens next is less rational than most firms want to believe. Clients choose based on feel. That’s not a […]
Every firm eventually faces the same moment: a partner who built a practice, mentored a generation of associates, and carried relationships that span decades decides it’s time to step back. How a firm handles that moment says more about its culture than almost anything else it does. The Difference Between an Exit and a Transition […]
The competition for top legal talent is well understood by anyone who has sat on a hiring committee. The best candidates, the ones with options, are making decisions based on signals that go well beyond compensation and practice area. They want to know what a firm actually looks and feels like. Whether the culture matches […]
The attorney bio page used to be a confirmation. Clients landed there after they’d already decided to look at your firm, your headshot was the handshake, not the introduction. That’s no longer reliably true. Ask an AI tool for “top M&A attorneys in Houston” and you get a handful of named attorneys with practice summaries […]
For nearly a century, Gittings Global has done one thing with uncompromising consistency: make the people and organizations who lead their industries look exactly like what they are with the clarity, authority, and presence they’ve earned. That commitment hasn’t wavered once in the last 98 years. But the way the world sees us? That’s evolving. […]
The Role of Photography in Mergers and Rebrands Mergers and rebrands are typically framed as strategic milestones. New leadership, expanded capabilities, updated positioning. The announcements go out, the website gets redesigned, and the firm moves forward. What often gets overlooked is how the firm actually looks during that transition, and what that signals to clients, […]
Why Law Firm Brands All Sound the Same Spend a few minutes browsing law firm websites and a pattern emerges fast. Global. Leading. Trusted. Innovative. Pick any firm, scroll their homepage, and you’ll find at least three of those words within the first two paragraphs. Duncan Shaw, Chief Creative Officer at Living Group, calls it […]
How Photography Shapes Employer Branding: Attracting Talent Through Visual Storytelling In a competitive talent market, employer branding is more than a tagline or a website—it’s the story a company tells through every touchpoint. One of the most powerful tools in this story is professional imagery. Corporate photography and videography don’t just capture faces and events—they […]
Sales as a Service: Rethinking How Law Firms Actually Win Business Law firms don’t grow the way most businesses do. There are no splashy TV ads. No limited-time offers. No impulse purchases. Instead, legal growth is built on something far more human: trust. In a recent conversation with Tasneem Khokha, Managing Director at GrowthPlay, we […]
