The Role of Photography in Mergers and Rebrands Mergers and rebrands are typically framed as strategic milestones. New leadership, expanded capabilities, updated positioning. The announcements go out, the website gets redesigned, and the firm moves forward. What often gets overlooked is how the firm actually looks during that transition, and what that signals to clients, […]
Why Law Firm Brands All Sound the Same Spend a few minutes browsing law firm websites and a pattern emerges fast. Global. Leading. Trusted. Innovative. Pick any firm, scroll their homepage, and you’ll find at least three of those words within the first two paragraphs. Duncan Shaw, Chief Creative Officer at Living Group, calls it […]
How Photography Shapes Employer Branding: Attracting Talent Through Visual Storytelling In a competitive talent market, employer branding is more than a tagline or a website—it’s the story a company tells through every touchpoint. One of the most powerful tools in this story is professional imagery. Corporate photography and videography don’t just capture faces and events—they […]
Sales as a Service: Rethinking How Law Firms Actually Win Business Law firms don’t grow the way most businesses do. There are no splashy TV ads. No limited-time offers. No impulse purchases. Instead, legal growth is built on something far more human: trust. In a recent conversation with Tasneem Khokha, Managing Director at GrowthPlay, we […]
The Secret to SEO, AI Visibility, and Better Conversions? Start With the Bio. If you’re in charge of marketing for a law firm, you already know that visibility is everything. Your team spends hours refining SEO strategies, monitoring analytics, and brainstorming ways to attract the right clients. But there’s one place your efforts may be […]
Corporate Event Photography for Law Firms: Capturing Culture, Collaboration, and Client Engagement Across Offices In today’s globalized business environment, corporate events are more than gatherings, they’re opportunities to tell your firm’s story. From conferences to retreats, award ceremonies to client-facing meetings, every interaction is a chance to showcase culture, expertise, and collaboration. Yet capturing these […]
Growth Exposes What Was Always Broken Growth is often treated as the problem. A merger happens. A new office opens. Headcount spikes. Suddenly everything feels harder. Systems strain. Processes slow down. Marketing feels like it’s constantly reacting instead of leading. It’s tempting to point to growth as the culprit. But growth rarely creates new problems. […]
Security Questions Firms Should Ask Photography Partners For global law firms, financial institutions, and enterprise organizations, photography is no longer a simple creative transaction. It is an operational function that produces data assets tied to people, reputations, and regulatory obligations. Every headshot, office image, or executive portrait carries privacy risk, compliance exposure, and brand implications. […]
The New Rules of Law Firm Headshots: What 20 Years of Industry Insight Reveal Every legal marketer eventually discovers that headshots, despite appearing simple, are one of the most complex brand assets a firm manages. They require creative direction, logistics, psychology, technical expertise, and long-term consistency. Few people have seen this complexity play out as […]
Giving Back Beyond the Camera: Gittings Global Gives in Chicago At Gittings Global, our work often places us behind the camera, capturing leadership, professionalism, and trust for organizations around the world. But every so often, we step out from behind the lens to focus on something equally important: giving back to the communities we’re part […]
