The Human Side of Headshots: How Connection Creates Better Corporate Headshots

The Human Side of Headshots: How Connection Creates Better Corporate Headshots 

In the competitive world of law firm marketing, first impressions are everything. And in today’s digital landscape, first impressions often come in the form of professional portraits. While lighting, equipment, and retouching are crucial for high-quality corporate headshots, Michel Leroy, Director of Photography at Gittings Global, believes there’s something even more important: human connection. 

Why Connection Matters More Than Camera Settings in Professional Portraits 

For many professionals, stepping in front of a camera isn’t natural—it can feel stressful and uncomfortable. And this discomfort often shows up in the final image. That’s why Gittings Global trains its photographers to lead with empathy and connection, ensuring every session is focused on putting the subject at ease. 

“It’s not about pushing the button,” Michel says. “It’s about making someone feel comfortable enough to show their natural self. That’s what creates a great portrait.” 

When photographers focus solely on technical precision, they miss the chance to capture authentic expressions. Human connection is what transforms a headshot from passable to powerful. 

The Process: Conversation First, Camera Second 

At Gittings Global, creating exceptional corporate headshots starts with a simple conversation. Whether someone arrives nervous, rushed, or full of energy, the photographer meets them where they are. “Some people need calming energy; others need to be pulled out of their shell,” Michel explains. “Our job is to make sure they feel seen, heard, and comfortable before we even pick up the camera.” 

From soft background music to thoughtful lighting setups, every element is designed to eliminate “photo tension.” This human-first approach helps subjects feel authentic, relaxed, and confident—qualities that shine through in the final professional portraits. 

The Impact: Better Portraits, Happier People 

Why does this approach matter? Because it shows. 
When people feel confident, their corporate headshots reflect credibility and approachability. These aren’t results you achieve through Photoshop—they’re captured in the moment. 

“Our clients are often surprised,” Michel says. “They sit down to review their photos and say, ‘Wow, that’s really me—but better.’ That’s the power of connection. It brings out the best in people.” 

How This Supports Brand Consistency in Law Firm Marketing 

For marketing and business development leaders at law firms, headshots aren’t just photos—they’re a crucial element of brand consistency. A unified, professional look across bios reinforces credibility and trust with clients. Achieving this consistently across offices and continents is no small feat. 

That’s why Gittings Global goes beyond technical training. Every one of their 150+ photographers is taught how to foster human connection, ensuring portraits look consistent—and consistently excellent—regardless of geography. This level of brand consistency is a key differentiator for firms looking to elevate their law firm marketing strategies. 

A Final Thought: It’s About People 

At its core, Gittings Global’s work is about people—helping them feel confident, helping firms present their best selves, and helping brands tell a story of professionalism and consistency through expertly crafted professional portraits. 

When done right, corporate headshots aren’t just images. They’re reflections of your people, your brand, and your commitment to excellence.