Jon Rauschenberg

Chief Technology Officer

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Jon Rauschenberg | Chief Technology Officer

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About me

Jon has been leading organizations in the enterprise IT space for over 25 years. After founding an IT consulting services company, he transitioned to a full-time working photographer before joining Gittings Global in the CTO role. In addition to his work in the IT and photography spaces, Jon is a private pilot and enjoys flying himself and his family to destinations around the US and Canada.

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Law Firm Photography: 500 Attorneys. 12 Offices. One Overwhelmed Marketing Team.

If you work in legal marketing, you know the drill. A new partner needs a headshot. Several attorneys missed photo day. Another office is expanding, and suddenly there’s a whole new group to photograph. Meanwhile, someone needs video footage for an upcoming campaign, and your inbox is filling up with scheduling requests. Coordinating photography […]

The Strategic Value of Visual Content for Law Firms

A professional photo shoot can give a law firm the images it needs today. But what happens when the firm launches a new practice group, welcomes several attorneys, updates its website, prepares for a recruiting campaign, or needs fresh content for an upcoming event? Without a broader plan, each request becomes another project to coordinate. […]

Beyond the Headshot: 5 Types of Visual Content Every Law Firm Should Have

A professional headshot is a must-have for any law firm. But in today’s digital landscape, a headshot alone isn’t enough to tell your firm’s story. Law firms are communicating across websites, LinkedIn, social media, newsletters, recruiting platforms, event materials, and more. Each of these channels creates an opportunity to show prospective clients, attorneys, recruits, and […]

The Brand Infrastructure Law Firms Build Too Late

Talk to enough firms about when marketing actually got real investment, and a pattern starts to show up. It rarely came from a plan made ahead of time. It came after something happened that made the need impossible to ignore. A merger exposed how inconsistent the firm’s positioning was across offices. A senior partner retired […]

The Quiet Signals Clients Read Before the Pitch Meeting

By the time a general counsel or procurement team sits down across the table from a firm, they’ve usually already formed an opinion. Not a final one — the pitch still matters — but a working impression built well before anyone walked into the room. Firms tend to focus their preparation on what happens during […]

How Clients Choose Between Firms That Look the Same on Paper

When a general counsel or procurement team is evaluating outside counsel, the credentials are rarely the deciding factor. By the time a firm makes the shortlist, the experience is assumed. The billing rates are negotiated. What happens next is less rational than most firms want to believe. Clients choose based on feel. That’s not a […]

The Handoff: What a Well-Planned Partner Transition Looks Like

Every firm eventually faces the same moment: a partner who built a practice, mentored a generation of associates, and carried relationships that span decades decides it’s time to step back. How a firm handles that moment says more about its culture than almost anything else it does. The Difference Between an Exit and a Transition […]

What Top Associates See Before They Decide to Join Your Firm

The competition for top legal talent is well understood by anyone who has sat on a hiring committee. The best candidates, the ones with options, are making decisions based on signals that go well beyond compensation and practice area. They want to know what a firm actually looks and feels like. Whether the culture matches […]

Your standards. Clearly Visible.

We’ve set the standard in visual media for professional services firms worldwide. Powered by proprietary technology and a global network of creative professionals, we deliver consistent, premium photography and video across every location you operate.

We can help capture the perfect visuals for your goals. Let’s chat about your unique project.

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Jon Rauschenberg

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Your standards. Clearly Visible.