What we think

We are industry veterans and have shaped the visual media marketplace for decades. To explore more practical insights, guidance on brand imagery, and frequently asked questions, click below. 

Featured Post

Perspectives

How Clients Choose Between Firms That Look the Same on Paper

When a general counsel or procurement team is evaluating outside counsel, the credentials are rarely the deciding factor. By the time a firm makes the shortlist, the experience is assumed. The billing rates are negotiated. What happens next is less rational than most firms want to believe. Clients choose based on feel. That’s not a […]

“Our firm’s experience with Gittings Global has been excellent! From scheduling sessions to receiving the final images, the process has been positive throughout. Their scheduling system is user-friendly and efficient. With offices nationwide, it is convenient to have a single provider for all our headshots. Employees often remark on how smooth the process is. The photographers even take their time after each session to review photos with the employees, ensuring satisfaction!”
Olivia Paradiso Colletta, Marketing and Events Manager Maschoff Brennan

Insights

Filter by:

Perspectives

Sales as a Service: Rethinking How Law Firms Actually Win Business  

Sales as a Service: Rethinking How Law Firms Actually Win Business Law firms don’t grow the way most businesses do. There are no splashy TV ads. No limited-time offers. No impulse purchases. Instead, legal growth is built on something far more human: trust. In a recent conversation with Tasneem Khokha, Managing Director at GrowthPlay, we […]

Perspectives

The Secret to SEO, AI Visibility, and Better Conversions? Start With the Bio. 

The Secret to SEO, AI Visibility, and Better Conversions? Start With the Bio. If you’re in charge of marketing for a law firm, you already know that visibility is everything. Your team spends hours refining SEO strategies, monitoring analytics, and brainstorming ways to attract the right clients. But there’s one place your efforts may be […]

Perspectives

Corporate Event Photography for Law Firms: Capturing Culture, Collaboration, and Client Engagement Across Offices

Corporate Event Photography for Law Firms: Capturing Culture, Collaboration, and Client Engagement Across Offices In today’s globalized business environment, corporate events are more than gatherings, they’re opportunities to tell your firm’s story. From conferences to retreats, award ceremonies to client-facing meetings, every interaction is a chance to showcase culture, expertise, and collaboration. Yet capturing these […]

Perspectives

Growth Exposes What Was Always Broken

Growth Exposes What Was Always Broken Growth is often treated as the problem. A merger happens. A new office opens. Headcount spikes. Suddenly everything feels harder. Systems strain. Processes slow down. Marketing feels like it’s constantly reacting instead of leading. It’s tempting to point to growth as the culprit. But growth rarely creates new problems. […]

Perspectives

Security Questions Firms Should Ask Photography Partners

Security Questions Firms Should Ask Photography Partners For global law firms, financial institutions, and enterprise organizations, photography is no longer a simple creative transaction. It is an operational function that produces data assets tied to people, reputations, and regulatory obligations. Every headshot, office image, or executive portrait carries privacy risk, compliance exposure, and brand implications. […]

Perspectives

The New Rules of Law Firm Headshots: What 20 Years of Industry Insight Reveal

The New Rules of Law Firm Headshots: What 20 Years of Industry Insight Reveal Every legal marketer eventually discovers that headshots, despite appearing simple, are one of the most complex brand assets a firm manages. They require creative direction, logistics, psychology, technical expertise, and long-term consistency. Few people have seen this complexity play out as […]

Perspectives

Giving Back Beyond the Camera: Gittings Global Gives in Chicago

Giving Back Beyond the Camera: Gittings Global Gives in Chicago At Gittings Global, our work often places us behind the camera, capturing leadership, professionalism, and trust for organizations around the world. But every so often, we step out from behind the lens to focus on something equally important: giving back to the communities we’re part […]

Perspectives

Building a Quality Control Framework for Multi-Office Attorney Photography

Building a Quality Control Framework for Multi-Office Attorney Photography For large law firms, attorney photography is usually an operational challenge. When you’re managing hundreds or thousands of professionals across dozens of offices, a single inconsistency in lighting, cropping, color temperature, or retouching can compromise brand credibility. Building a robust quality control framework is no longer […]

Your standards. Clearly Visible.

We’ve set the standard in visual media for professional services firms worldwide. Powered by proprietary technology and a global network of creative professionals, we deliver consistent, premium photography and video across every location you operate.
We can help capture the perfect visuals for your goals. Let’s chat about your unique project.
Book a call
For a glimpse at our process, practical insights on photography, video, and additional guidance on brand imagery, sign up to our newsletter.
Sign up