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We are industry veterans and have shaped the visual media marketplace for decades. To explore more practical insights, guidance on brand imagery, and frequently asked questions, click below. 

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Perspectives

How Clients Choose Between Firms That Look the Same on Paper

When a general counsel or procurement team is evaluating outside counsel, the credentials are rarely the deciding factor. By the time a firm makes the shortlist, the experience is assumed. The billing rates are negotiated. What happens next is less rational than most firms want to believe. Clients choose based on feel. That’s not a […]

“Our firm’s experience with Gittings Global has been excellent! From scheduling sessions to receiving the final images, the process has been positive throughout. Their scheduling system is user-friendly and efficient. With offices nationwide, it is convenient to have a single provider for all our headshots. Employees often remark on how smooth the process is. The photographers even take their time after each session to review photos with the employees, ensuring satisfaction!”
Olivia Paradiso Colletta, Marketing and Events Manager Maschoff Brennan

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Perspectives

Understanding GDPR

What It Means for Businesses and Individuals – And Why It Matters for Professional Photography  The General Data Protection Regulation (GDPR) is a comprehensive data privacy law enacted by the European Union (EU) to protect personal data and strengthen privacy rights. Since its enforcement on May 25, 2018, GDPR has significantly impacted businesses worldwide, requiring […]

Perspectives

The Risks of AI-Generated Headshots

Why Professionals Should Think Twice It’s no surprise that AI-generated headshots have emerged as a tempting alternative to professional photography. AI tools promise quick, inexpensive, and effortless “professional-looking” images. When it comes to making a strong first impression, nothing compares to the quality, authenticity, and expertise that a professional photographer brings to the table. Authenticity […]

Perspectives

Beyond the Headshot

Using Photography to Build Your Online Reputation  Your online presence is often the first interaction someone has with you or your brand. Whether you’re a professional aiming to establish credibility or a company looking to resonate with your audience, imagery plays a crucial role. While professional headshots are an important aspect, they’re just the beginning. […]

Perspectives

The Link Between Professional Imagery and Client Trust

Trust is paramount in the legal industry. Clients seek professionals they can rely on to navigate complex legal issues, and first impressions play a critical role in establishing that trust. While credentials, experience, and reputation are essential, visual presentation—including professional imagery—profoundly impacts how clients perceive law firms, individual attorneys, and legal sales professionals. In this […]

Perspectives

Beyond the Bottom Line: Making Room for Visual Impact in Your 2025 Budget

Budgeting season is upon us! As we approach this busy time of year, the importance of high-quality photography and videography in professional marketing strategies cannot be overstated or overlooked. Gittings Global specializes in crafting compelling visual narratives, and we believe that investing in professional photography and videography should be a fundamental aspect of any firm’s […]

Perspectives

Smartphone, Local Photographer, or Pro: Choosing the Right Photographer for Your Needs 

As everyone has access to smartphones with high-resolution cameras, and local photographers are more accessible than ever, the question arises: Is it worth hiring a professional photographer? Whether it’s corporate headshots, personal branding, or capturing those once-in-a-lifetime events, how you’re perceived often boils down to the quality of your images. While smartphones and local photographers […]

Perspectives

Master the Art of Hiring: The Video Strategy That Works

In the fast-paced, competitive world of hiring, finding and keeping top talent can feel like searching for a needle in a haystack. But what if there was a way to make your organization stand out instantly? Enter video—the secret weapon that’s transforming recruitment and onboarding processes. Here’s five ways to instantly improve your recruiting process […]

Perspectives

Time for an Update: Is It Time to Refresh Your Headshots

First impressions are crucial. Your headshot often serves as your virtual handshake, making it one of your most valuable marketing tools. However, as time passes, the effectiveness of your headshot can diminish. Styles change, trends evolve, and most importantly, you evolve too. Why Update Your Headshots? Reflect Current Branding: Your headshot is part of your […]

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